The Prince wants us wearing wool
Posted by tim, October 18, 2010
And why does he want us rugged up in this natural fiber? UK Vogue reports that a couple of years ago HRH was “shocked to discover that it often costs more to shear a sheep than a farmer would be paid for it’s wool”. The market undervaluing raw materials and the lure of fast fashion at super-cheap prices have given us a glut of synthetic woollens on the high-street. Prince Charles wants to turn this around. What’s his plan? One of his strategies has been to establish ‘Wool Week’ , a London based event culminating in the opening of an online auction that will run until 9th December.
Other schemes to get us hot and bothered about wool that have been witnessed on the streets of London this week include a flock of yellow sheep bleeting outside Selfridges and a re-enactment of ‘One Man And His Dog’ in Saville Row.
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